adidas 360 golf shoes Adidas profits hit
Adidas said the results were hit by the strengthening of the euro last year and rising costs.Total sales in the fourth quarter were 2.458bn euros, down 5% from a year earlier. Some of the loss was attributable to the strengthening of the euro during 2009, which reduced the reported value in euros of sales outside the eurozone.However,
even adjusting for this currency effect, sales in the important North America market fell 7% from a year earlier, and worldwide sales overall registered little growth.Adidas also recorded 33m euros of write downs on Chinese distribution rights of its subsidiary Reebok and on its stores.The figures rounded off a difficult year for Adidas in which full year net income fell 62% to 245m euros. The BBC is not responsible for the content of external sites. Read more.This page is best viewed in an up to date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser,
you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.