nike vs adidas adidas releases its jersey design for the 2012 NBA All
The company is unveiling the All Star Game’s jerseys today.
“Our initiative always behind All Star Weekend, always is, how do we get lighter? How do we get faster?” said Travis Blasingame, adidas’ global director of basketball apparel.
The block lettering and layout on this year’s jerseys are meant to pay homage to the 1992 All Star Game, which was held at Orlando Arena and featured Magic Johnson as the game’s MVP. The jerseys start out dark and end up light, which is meant to convey an out in the sun, faded approach. The shorts were inspired by board shorts.
Blasingame often receives input from Orlando Magic superstar Dwight Howard and Chicago Bulls superstar Derrick Rose, who have a lucrative endorsement deals with adidas.
“With me and Derrick, they show us a lot of stuff,” Howard said. “I just give them feedback on what players are saying when we play in All Star Games and what they say when they see our gear.”
Howard is expected to be the top vote getter when the game’s starters are announced tonight on TNT.