adidas originals spezial A century of beauty
Here’s a look back at Coty and its place in the beauty world over the last 100 years. 1900s. Art Nouveau along with an ever increasing notion of luxury fueled the creation of the new cosmetics industry, and Francois Coty is considered to be one of its forefathers. His first fragrance, La Rose Jacqueminot, was launched in a Baccarat bottle, and Coty said it was is goal to improve the quality of women’s lives and self esteem by making them feel beautiful. Coty also opened a shop at 33 Place Vendome in Paris and commissioned jeweler Rene Lalique to design the fragrance flacons that would be sold there. 1910s. During a decade marked by increasing liberation of women, social unrest and technological advancement, Coty created “Perfume City” in a Parisian suburb that catered to female workers, even offering day care. The company introduced two products, face powders and a synthetic fragrance, Chypre, that grew to become important parts of the business. 1920s. Coty did not see the economic downturn that ended the decade, partially thanks to Francois Coty’s focus on “accessible glamour” and the arrival of Coty in the United States. New fragrances Emeraude and L’Aimant remain on the market today. 1930s. Francois Coty died in 1934 but the company’s commitment to technical progress allowed for an expansion in production. The following year, Coty Air Spun Powder, which was supposed to give ordinary women the matte skin of silver screen stars, arrived in stores. In 1939, Coty joined the New York Stock Exchange. 1940s. The Coty American Fashion Critics Awards were established in New York to help the fledgling American fashion industry and the Coty name gain recognition and prominence. 1950s. With many women opting not to give up the jobs they began during World War II, they suddenly had more discretionary income to spend on products such as Coty 24, a long lasting lipstick. 1960s. Jovan, a fragrance with a heady musk scent, signaled an emerging category of “sexy” perfumes, while cosmetics played off the explosion of color seen on fashions by Mary Quant and Emilio Pucci. 1970s. Lancaster, a company that would become part of Coty in 1991, introduced the Selective sun care line and Lancaster Suractif anti aging collection, which used Retinol in cosmetics for the first time. 1980s. Coty rolled out Stetson in 1981 and Lady Stetson in 1986. 1990s. Licensing became an accepted method of brand extension, and in 1992 Coty was purchased by Joh. A. Benckiser, a German specialty chemicals manufacturer, bringing Lancaster, Davidoff, Jil Sander, Margaret Astor, Adidas and Joop! all under the same Coty umbrella. Toward the end of the decade, Coty introduced aromatherapy to the masses with the Healing Garden collection and addressed a more diverse sense of beauty with Isabella Rossellini’s Manifesto perfume.