adidas winter boots A Brief Introduction about the Competition Between Nike and Adidas
The war in Iraq came to an end, but as for the war between Nike and Adidas, it still proceeds its way forward in football area, even though the World Cup has also come to a close. Adidas football shoes are considered as the best ones in the whole world; hoping to exceed Adidas, Nike Company begins to spare its efforts to introduce its own classics even from the first Nike football shoes. In fact, the competition between Nike and Adidas has expanded from football area to business area.
Nike products takes up the baseball area in college before the beginning of World Cup with players or athletes in 52 of the 65 teams in the 2010 NCAA March Madness wearing Nike shoes. Yet like these words in its slogan, “just do it”, Nike Company also expected to turn its way to football field and has a try. Then during a long period, Nike Company is making preparation for the releasing of its football shoes. This can be said to be the symbol of the beginning of competition between Nike and Adidas. According to the reports,
in order to sell its core brand soccer gear and equipment in 2008, Nike Company invested into the advertisement with $1.7 billion. And its opponent from German also made an investment of $1.6 billon which was calculated by the current dollar euro exchange rate. However, Adidas has signed contracts with twelve out of the thirty two teams to support them to compete in the World Cup that year despite of the fact that Nike Company has won many sponsorships deals. Such a high number is beyond any other company.
Adidas seems to be more active at the very start. However, Nike Company proves to be the biggest winner in the business area after the Nike Mercurial Vapor for 2010 World Cup is listed. The doctors of the reports found that Nike Company often made experiments on its Mercurial Vapor by carrying out researches for a long time. As to the first theme of Nike Company in theses’ teats, it should be the speed. With the application of Nike highlighted technology inside it, This new Mercurial Vapor continues the Nike speed myth, for its speed can be accelerated by this technology. The reports say this superior cleat is able to create stable traction and offer excellent ankle support with the innovative “TPU/Pebax” materials and the Nike Vapor TD pattern as its features.
As for the viewing times of Nike ads, it is over 14 million just on YouTube, and more than Adidas9 million on the whole web platforms. On the contrary, Adidas didn’t release its ad featuring David Beckham and Snoop Dogg until last week. And its ad has only been hit for about 3 million times till now.
Nike and Adidas are both doing preparations in order to make their products take up a larger part in international market in 2014 World Cup. And because of the fierce attack of Adidas;
the balance probably would tilt to Nike Company.