adidas nizza A Kylie Jenner Puma deal rivals Kanye West’s Adidas deal
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Kylie Jenner’s Puma deal, a direct rival to Kanye West’s Adidas deal, confirmed A Kylie Jenner Puma deal rivals Kanye West’s Adidas deal
The 18 year old reality star has signed on as an ambassador with Puma the direct competitor to Adidas, which has backed West’s Yeezy fashion collection.
“I am pleased and excited to be able to confirm that PUMA is indeed working with Kylie Jenner,” the brand’s Global Director of Brand and Marketing said in a statement Wednesday.
“Kylie will be featured in the brand’s Spring/Summer women’s training campaign launching in April 2016. Kylie represents a fresh and exciting new era for fashion and we couldn’t think of a more fitting and influential female to headline this campaign for PUMA.”
Kanye West’s Yeezy Season 3 line was backed by Adidas, a Puma rival. (Kevin Mazur)
The sneakers website Nice Kicks confirmed the deal on Monday following up on an Us Weekly report last week that Jenner was given $1 million for the collaboration. West had reacted to that unconfirmed report with fury, tweeting that his little half sister in law would never betray the “Run this Town” singer like that.
“1000% there will never be a Kylie Puma anything,” he posted on Feb. 9 during one of his many recent rants. “That’s on my family! 1000% Kylie is on Yeezy team!!!
1000% there will never be a Kylie Puma anything. It also outlines her role as a “brand advocate” supporting specific Puma products through campaigns and her social media outlets so look for plenty of puma pix in her Instagram feed.
She’s already been seen sporting the athleisure apparel when she works out, and she also flaunted a pair of Puma tennis shoes while in Calabasas last October.
This is surely a kick in the pants for West, who cast Jenner to walk in his original Yeezy Season 1 show at New York Fashion Week just last year. But last week Jenner just sat in the audience for Yeezy Season 3, where she wore West’s line along with Balmain threads.
Jenner modeled for Kanye West’s first Yeezy Season 1 fashion show collaboration with Adidas during New York Fashion Week last February. (Theo Wargo/Getty Images for adidas) Jenner sported Pumas last December in Calabasas, Calif. (Jason Merritt/WireImage)
Jenner modeled for Yeezy Season 1 (l.) but also frequently sports Pumas (r.)
Yet West was supportive of Rihanna’s Fenty collection with Puma, which made its New York Fashion Week debut on Saturday.
“Wow the paradigm has shifted, She killed it everything is changed now!!!!” he tweeted with a snap Rihanna at the Fenty x Puma Fall 2016 runway. “Lil Sis kiiiiiiiilled this s!
Here’s hoping he’s just as supportive of his other little sister. Maybe his wife can talk some sense into him, as a source tells People that Kim Kardashian “can’t stand” her husband’s social media rants.
“What causes friction in the marriage, however, is Kanye’s compulsive tweeting,” a snitch tells People magazine. “She is all for self promotion, but doesn’t approve of Twitter drama.”