adidas zx flux grey A Brief Introduction to Adidas Colima Cool Running Shoes
On April 11, 2012, Adidas running officially released the 2012 new Colima Cool Refreshing Breeze series of running shoes. Yao Chen who was a famous actor and Zou Shiming who was the winner of Beijing Olympic boxing were invited together to open the trip of the full 360 degree cool breathable running of Adidas’s new season. They will invite the national consumers to join the interactive activity of breaking ice and winning the cool breeze running shoes that will be launched in one hundred stores of Adidas since April 14.
In the meantime, the “Indiana Jones” mobile game is going online, and runners will be offered with the cool running that is full of interests. This series of marketing activity is the detailed demonstration of Adidas “make full efforts” brand concept on running sport. It aims to promote the 360 degree cool and breathable running, a kind of healthy and active lifestyle to be developed and popularized in domestic area.
The running conference of 360 degree cool breath of Adidas drew its curtain with a promotion video that was shot collectively by some famous people, such as David Beckham who is a international superstar, Derrick Rose who is “the most valuable player” of NBA, Ligonier Massey who is the “footballer in the year”, Zou Shiming who is the Olympic “Asia boxing champion” as well as Katie Perry who is a pop diva. The fresh breeze running shoes of Colima Cool have been highly recommended by Zou Shiming and Yao Chen these two stars at the conference. Even if facing the challenge that the running shoes were frozen,
they also tried without hesitation. In the end, they each gave full play to their own strong points to break the ice successfully, and then received the Adidas Colima Cool Fresh Ride fresh breeze running shoes as they wished.
Zou Shiming also shared his shooting experience of the propaganda film on the scene. He said: “It is an unforgettable experience to cooperate with superstars from different areas this time”. “This set of propaganda film will encourage more people to participate in running sport, and to experience the infinite pleasure it brings”. He made a supplement, “It was my luck to experience the super breathable performance of the new Colima Cool fresh breeze running shoes in advance when I shot the video, and it made my feet always stay dry and comfortable”. For every running enthusiasts who keen on running, the Adidas fresh breeze running shoes of this new season is worth having.
The “make full efforts” brand spirit of Adidas has been faultlessly interpreted by the starry representation lineup with the purpose of inspiring global young people to invest all their energy in the rank of the 360 degree breathable and cool running, and then seek for enjoyment. Adidas performance department’s vice president Jenks Meyer said: “We are very pleased to continue to write the classic legend of Adidas Colima Cool, and bring sports enthusiasts with new refreshing breeze series running shoes”. This style is a classic work that is made by lots of people’s efforts, and it is suitable for runners at different levels as well as to make the running process be more comfortable.