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(AP) Michael Jordan is showing he still has the ability to score big even though he hasn’t played in nearly 15 years.

The Hornets owner’s latest slam dunk off the court might come by way of the NBA’s new uniform contract with Nike.

Since the Jordan Brand is a Nike subsidiary and the namesake of the six time NBA champion, the Hornets will be the only NBA team to wear the Jordan Brand “Jumpman” logo on their uniforms this season. That would appear to be a merchandising windfall.

After the switch from Adidas, the other 29 NBA teams will wear the Nike “swoosh” on their uniforms.

Charlotte’s All Star point guard Kemba Walker loves the idea of the Hornets being unique and knows it’s because of Jordan.

“I mean, he’s the GOAT (Greatest of All Time),
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” Walker said. “Everybody loves MJ. Everybody loves the way he competed and the way he carries himself.”

Especially off the court.

There isn’t a player in the league who doesn’t want to emulate the NBA’s greatest pitchman.

Though Jordan was not made available to be interviewed for this story, others praised his savvy and longevity.

Oklahoma City guard Russell Westbook is a representative for the Jordan Brand, which sponsors 21 active NBA players. Westbrook is soaking up as much knowledge as he can working with Jordan.

The reigning league MVP said he’s tried to use what Jordan has done with marketing skills as a model for his own success.

“He set himself up, not just on the basketball court,
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but in business,” Westbrook said. “. He set himself up tremendously his kids, his family by doing the right things on and off the court.”

Jordan last soared through the air in the NBA in 2003. But even now, at 54,
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his marketability doesn’t seem to be tapering off.

Forbes Magazine estimated last December that Jordan has made $1.7 billion since leaving the University of North Carolina in 1984 more than any athlete ever.