adidas samba suede Brands Struggle to Effectively Obtain and Deploy Consumer Data A
they are largely unable to customize the content and benefits they receive. Just 11 percent of analysed brands prompt users for their content preferences and only 13 percent offer the ability to choose the frequency of email communications.”Very few brands effectively deploy data on a consistent basis,” explained Evan Neufeld, VP of Intelligence at L2. “The truth is that brands may never achieve the perfect system for storing and using consumer data, but they cannot let perfect be the enemy of good. Incremental data improvements pay major dividends in terms of personalized marketing and meeting the rising tide of consumer expectations.”The report features case studies on brands including but not limited to: Adidas, Best Buy, Lululemon, Macys, Topshop, Urban Decay, and Warby Parker.L2 benchmarks the digital performance of over 2,200 brands across 12 industries globally. Our proprietary Digital IQ Index is the global standard for measuring digital competence. We analyze 1,250 data points to provide brands with actionable, data driven insights on their digital performance.