zissou adidas Brands showcase styles on golf biggest stage
Professional golfer Jordan Spieth, ranked No. Open men’s golf championship at Oakmont Country Club. He will be wearing a tonal stripe polo, match play pants, webbed belt, tour cap and drive one golf shoes on June 16. He will wear a playoff polo, match play pants, performance belt, tour cap and drive one golf shoes on June 17. His wardrobe on June 18 will be a white polo, match play vented pants, performance belt, tour cap and drive one golf shoes. His Sunday look will be a navy polo, match play pants, webbed belt, tour cap and drive one golf shoes. The players’ looks on the days of competition will include prints and colors from the Spring 2016 line including many new performance fabrics that are both stylish and functional. The players’ looks on the days of competition will include prints and colors from the Spring 2016 line including many new performance fabrics that are both stylish and functional. The players’ looks on the days of competition will include prints and colors from the Spring 2016 line including many new performance fabrics that are both stylish and functional. Open men’s golf championship June 13 19 at Oakmont Country Club. He will also wear the ultimate pant, which features a stretch waistband with silicone gripper, moisture wicking and water resistant stretch fabrication, and snag free micromesh pockets. This will be his wardrobe for the final four days.
Professional golfer Jordan Spieth doesn have to stress over what to wear at least not when he on the course. player and No. 2 overall in the world has his wardrobe selected by Under Armour. Open men golf championship at Oakmont Country Club.
The process of choosing apparel and accessories for professional golfers is called scripting. The looks are determined 12 to 18 months in advance to make sure the clothing and accessories are available at stores and online retailers for fans who want to emulate their favorite golfer. Open on the Old East Course at Oakmont.
Athletes are consulted and their personal styles are taken into account when choosing their wardrobe, says Davide Mattucci, director of global product marketing for Adidas Golf, which will outfit the world No. 1 player, Jason Day from Australia, as well as Dustin Johnson of the United States and Sergio Garcia of Spain. It important the athletes feel comfortable in the clothing and likes the apparel. That will help them hit the course with confidence in their look and performance.
“PGA Tour players validate anything they use whether it be equipment or apparel,” Mattucci says. “It the perfect blend of using our athletes and putting them in the best performance apparel in the market.”
This kind of marketing approach can most likely boost sales by 10 percent,
particularly if the golfer who represents the company wins, says Bob Dorfman, executive director and sports marketing analyst for Baker Street Advertising in San Francisco.
“It is fascinating to me,” Dorfman says. “I think people might like to wear the same clothing as their favorite golfer because it gives them a little boost in attitude when they put it on.”
That evident when you see fans of other sports wearing their favorite player jersey or sneakers, Dorfman says. The thing about golf clothing and footwear is it something you can wear when you aren on the golf course and even if you never held a golf club in your life.
“Also, what golfers wear is often visible because they are on television sometimes for several hours, especially the leaders of a tournament,” Dorfman says.
Wearing the same shirt Day or Spieth had on when they won a tournament creates a perception and an emotional boost, Dorfman says.
An athlete can give a product personality, and that feeling can persist long after the star retires, Dorfman says. Open championship and will provide clothes for American golfer Billy Horschel, ambassador for Ralph Lauren golf brand RLX; Polo golf ambassadors Justin Thomas and Davis Love III, both of the United States; and volunteers and marshals at the tournament. Horschel will wear an exclusive shirt June 16 to celebrate the company as official outfitter.
“Polo Ralph Lauren always outfits me with something new and different for every tournament,” Thomas says. “I am always excited to see what they will come up with. It always a mix of American tradition and something a bit more fun, which I like. Our outfits seem to add an extra element to the competition.”
The Peter Millar brand will dress three golfers Brandt Snedeker, Bill Haas and Harris English, all of the United States. The players looks on the days of competition will include prints and colors from the spring 2016 line, including many new performance fabrics that are stylish and functional. Scripting the players looks allows a brand to showcase the best of its line on golf largest stage.
“Golfers clothing . is somewhat influenced by dress codes at country clubs,” Dorfman says. “Their clothing also appeals to those with a higher income because they are the people who belong to a country club and usually have more disposable income. They will pay $100 for a shirt or $200 for a pair of golf shoes.”
Golf clothing can be worn off the course, too. It perfect for casual Friday or to wear to a sporting event or picnic or casual get together.
“It doesn look like other sports related apparel like team jerseys and uniform pants or shorts,” Dorfman says. “Companies are smart to do this. Seeing the golfers they represent walking the fairways on television is like a five hour runway.”