adidas kundo Des Hamilton is Bradford’s first health mentor to inspire young children to be fit and active
A former Bradford City and Newcastle United footballer has been selected as Bradford’s first health mentor to inspire young children to be fit and active.
Des Hamilton will be at Lister Primary School in Scotchman Road, on Monday for the official launch of Project HE:RO Health Engagement: Real Outcomes.
Guests will include Councillor Ralph Berry, executive member for children’s services at Bradford Council, Pam Essler, vice chairman of NHS Bradford and Airedale, and David Scott, head of policy at Morrisons.
They will be shown videos of Project Hero in action and hear from Moira Hunt, Lister Primary School head teacher, who has appointed Mr Hamilton to the position of health mentor.
Graham Morgan, of Bingley, is the person who devised Project Hero. Mr Morgan is a former PE teacher and was Bradford’s football development officer from 1983 to 1989 before spending ten years at Adidas.
Now director of Evolve, a social enterprise company, he developed Project Hero, an innovative programme to combat the rising levels of inactivity and obesity among young children before the age of 11.
After successful testing around England and Wales, the project is coming home to Bradford, to encourage children to aim for brighter futures and better health.
“Current concerns for children’s health make this a very timely intervention,” said Mr Morgan.
“Although aimed to combat inactivity and obesity, head teachers report that Hero also impacts positively on attendance, attainment and the personal development of pupils, particularly vulnerable children from disadvantaged areas.”